Product design question

How would you design a VR product for hospitals?

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What this question tests

Tests healthcare-adjacent product design, requiring a specific clinical use case and stakeholder rather than a generic VR pitch.

How to approach it

  1. Narrow the broad prompt to one use case: VR-based pain distraction and anxiety reduction for patients during uncomfortable procedures, a well-documented application.
  2. Segment on patients undergoing routine but anxiety-inducing procedures, like IV insertions, wound care or chemotherapy infusions.
  3. Identify the pain point: anxiety and perceived pain during procedures increase patient distress and can complicate clinical work, and current distraction methods, TV or music, are limited.
  4. Design an immersive, calming VR experience clinically validated for pain and anxiety reduction, integrated into the care workflow with nurse-controlled start and stop.
  5. Define success as patient-reported pain and anxiety scores during the procedure, and clinical staff adoption rate across departments.

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