Product design question
How would you improve customer experience with the Walmart mobile app?
- Walmart
- Product design
- Easy
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What this question tests
Tests prioritization of a concrete UX improvement for a mass-market retail app, tied to a measurable, Walmart-specific pain point.
How to approach it
- Clarify which journey, in-store pickup, delivery, or browsing, since Walmart's app serves several.
- Identify the pain point: Walmart's huge stores make locating items hard for in-store shoppers using the app as a companion.
- Segment users into in-store shoppers and online-only or delivery shoppers, since the fix targets the former.
- Propose an in-app aisle locator tied to the shopping list, using existing store map data.
- Prioritize this over cosmetic UI polish because it addresses a documented top complaint.
- Define success as reduced in-store time and higher app usage during store visits.
What a strong answer includes
- Picks a Walmart-specific pain point, giant stores and item findability, instead of a generic improve-the-UI answer.
- Ties the feature to Walmart's omnichannel strategy, the app as connective tissue between online and thousands of stores.
- Uses illustrative numbers as an assumption: assume in-store app usage lifts basket size by 10%.
- Notes the cost is manageable since store map data already exists for pickup features.
Common mistakes
- Proposing generic app polish like colors or fonts with no tie to Walmart's customer base.
- Ignoring the in-store use case, which is central to Walmart unlike pure e-commerce apps.
- Not defining a success metric.
Likely follow-up questions
- How would you get accurate in-store map data?
- How do you handle stores with different layouts?
- What's the MVP you'd ship first?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop