Product design question

How would you improve customer experience with the Walmart mobile app?

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What this question tests

Tests prioritization of a concrete UX improvement for a mass-market retail app, tied to a measurable, Walmart-specific pain point.

How to approach it

  1. Clarify which journey, in-store pickup, delivery, or browsing, since Walmart's app serves several.
  2. Identify the pain point: Walmart's huge stores make locating items hard for in-store shoppers using the app as a companion.
  3. Segment users into in-store shoppers and online-only or delivery shoppers, since the fix targets the former.
  4. Propose an in-app aisle locator tied to the shopping list, using existing store map data.
  5. Prioritize this over cosmetic UI polish because it addresses a documented top complaint.
  6. Define success as reduced in-store time and higher app usage during store visits.

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