Product design question

How would you improve Duolingo?

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What this question tests

Tests product sense on a habit-driven consumer app where retention, not acquisition, is the core lever.

How to approach it

  1. Identify Duolingo's core loop: daily lesson, streak, XP, and leaderboard, and ask which part of that loop is weakest today.
  2. Segment users: casual dabblers who drop off in week one versus committed learners maintaining long streaks, since fixes differ.
  3. Target early drop-off, since Duolingo's own public data shows most attrition happens in the first two weeks before habit forms.
  4. Propose a fix: adaptive difficulty and a 'streak freeze' safety net expanded for new users, reducing the punishing all-or-nothing streak reset.
  5. Define success: day-14 retention lift and streak-length distribution shifting right, not just total lesson completions.

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