Product design question
How would you improve Google Flights?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Product improvement skill for a flight search tool, focused on a real, specific traveler pain point.
How to approach it
- Segment users: price-sensitive flexible travelers versus fixed-date business travelers, since their needs differ.
- Identify the pain point: uncertainty about whether now is a good time to book, since fares fluctuate and users fear missing a better deal.
- Prioritize the flexible traveler segment, since price uncertainty affects them most and Google Flights already has price-tracking data.
- Propose a solution: a clearer, more prominent price-confidence indicator, book now versus wait, with a short plain-language reason.
- Add a notification layer: proactive alerts when a tracked route's price is unusually low relative to its own history.
- Define success: booking conversion rate among users who see the confidence indicator versus those who don't.
What a strong answer includes
- Builds on Google Flights' actual existing capability, historical price data, rather than proposing an unrelated new feature.
- Picks a real friction point, timing uncertainty, well known to frequent flight searchers.
- Proposes a lightweight UI change instead of a large new system, appropriate for an improve prompt.
- Uses conversion rate as a direct, measurable success signal.
Common mistakes
- Proposing unrelated features like loyalty programs that ignore the core search experience.
- Not grounding the improvement in a specific, well-known pain point.
- Ignoring that Google Flights already has some price-tracking functionality.
Likely follow-up questions
- How would you validate the price-confidence prediction is actually accurate?
- How would you handle a user who ignores the book-now signal and the price drops later?
- How would you measure trust in the indicator over time?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop