Product design question

How would you improve Google Flights?

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What this question tests

Product improvement skill for a flight search tool, focused on a real, specific traveler pain point.

How to approach it

  1. Segment users: price-sensitive flexible travelers versus fixed-date business travelers, since their needs differ.
  2. Identify the pain point: uncertainty about whether now is a good time to book, since fares fluctuate and users fear missing a better deal.
  3. Prioritize the flexible traveler segment, since price uncertainty affects them most and Google Flights already has price-tracking data.
  4. Propose a solution: a clearer, more prominent price-confidence indicator, book now versus wait, with a short plain-language reason.
  5. Add a notification layer: proactive alerts when a tracked route's price is unusually low relative to its own history.
  6. Define success: booking conversion rate among users who see the confidence indicator versus those who don't.

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