Product design question
How would you improve the sign up process for LinkedIn?
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What this question tests
Product sense for reducing friction in a critical top of funnel conversion moment.
How to approach it
- Identify the drop off point: users abandon signup when asked for too much profile detail (work history, skills) up front.
- Segment by intent: job seekers want to move fast, recruiters filling a profile for networking may be more patient.
- Prioritize reducing required fields at signup, deferring detailed profile building to after the account is created.
- Propose importing profile data automatically from a resume upload or an existing professional email signature to pre-fill fields.
- Add progressive prompts after signup, asking for one additional detail at a time instead of all at once.
- Define success as signup completion rate and time to complete initial signup, with profile completeness tracked as a secondary metric over the following week.
What a strong answer includes
- Correctly diagnoses the likely drop off cause, too many required fields up front, a known pattern in professional network signups.
- Proposes a concrete technical solution, resume import auto fill, rather than just saying 'simplify the form'.
- Gives an illustrative number, e.g. assumes cutting required fields from 12 to 4 could lift completion rate by 15 percent.
- Separates signup completion from profile completeness as two different metrics, avoiding a fast but empty signup problem.
Common mistakes
- Proposing to simply remove all fields with no plan for how profile data gets filled in later.
- Not distinguishing signup completion from actual profile quality, which matters for LinkedIn's core product value.
- No specific number or field level detail, just a vague 'make it shorter' answer.
Likely follow-up questions
- How would you make sure profiles still get filled in eventually?
- What would you measure to know the change actually helped?
- How would you handle users without a resume to import?
More product design questions
- How would you improve Linkedin jobs?LinkedIn · Product design · Easy
- Design a referral system for a grocery app.Google · Product design · Medium
- How will you improve engagement on LinkedIn?LinkedIn · Product design · Easy
- How can the retention rate be increased on a web/mobile job portal app?LinkedIn · Product design · Easy
- You have decided to build the feature 'Sharing recommendations' for Netflix. What happens next?LinkedIn · Product design · Medium
- Design a LinkedIn for blue-collar workers.LinkedIn · Product design · Hard
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop