Product design question

How would you improve the sign up process for LinkedIn?

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What this question tests

Product sense for reducing friction in a critical top of funnel conversion moment.

How to approach it

  1. Identify the drop off point: users abandon signup when asked for too much profile detail (work history, skills) up front.
  2. Segment by intent: job seekers want to move fast, recruiters filling a profile for networking may be more patient.
  3. Prioritize reducing required fields at signup, deferring detailed profile building to after the account is created.
  4. Propose importing profile data automatically from a resume upload or an existing professional email signature to pre-fill fields.
  5. Add progressive prompts after signup, asking for one additional detail at a time instead of all at once.
  6. Define success as signup completion rate and time to complete initial signup, with profile completeness tracked as a secondary metric over the following week.

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