Product design question

How would you improve Twitch to make creators run more ads on the platform?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Balancing platform monetization incentives with creator and viewer experience.

Clarify the goal: increase ad revenue from creators' streams without hurting watch time or creator satisfaction, since both drive Twitch's long-term health.
Identify why creators currently under-run ads: fear of viewer drop-off, low ad revenue share, or lack of easy scheduling tools.
Propose better tooling: smarter ad-break placement (during natural lulls, detected via chat activity) instead of fixed intervals.
Propose incentive changes: improved revenue share or bonus payouts for creators who opt into more frequent, well-placed ads.
Test with a segment of mid-tier creators first, since they have the most to gain from added revenue and enough scale to matter.
Define success metrics: ad revenue per stream hour, and creator opt-in rate, guardrailed by viewer session length.

Identifies the real blocker as creator fear of chasing away viewers, not lack of ad inventory.
Proposes a concrete tool, like AI-detected natural break points (game loading screens, chat lulls) for less disruptive ad placement.
Gives an illustrative trade-off, e.g. a 5% revenue share bump in exchange for one more ad break per hour, marked as an assumption.
Sets viewer session length as a hard guardrail so ad growth doesn't quietly erode watch time.

Proposing to simply mandate more ads without addressing why creators resist running them.
Ignoring viewer experience as a guardrail against over-monetization.

Chapters of the AI PM course that teach what this question tests.