Strategy question

If you were the CPO of Atlassian, what would be your strategy for company growth?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Company level strategic thinking for a B2B SaaS company, balancing product led growth, enterprise expansion, and acquisition strategy.

Assess Atlassian's current position: strong product led growth in dev and collaboration tools like Jira and Confluence, historically weaker direct enterprise sales motion.
Identify the growth levers available: upmarket enterprise expansion, cross sell across the existing product suite, and continued strategic acquisitions like Trello and Loom.
Prioritize cross sell and upmarket expansion first, since Atlassian already has a large installed base of teams that could adopt more products.
Propose a concrete strategy: bundle pricing across Jira, Confluence, and newer AI features to increase net revenue retention from existing accounts, paired with an enterprise sales layer for large accounts still self serve today.
Address competitive pressure from Microsoft and monday.com by leaning into Atlassian's developer centric brand rather than competing broadly.
Define success as net revenue retention rate and enterprise account growth as a share of total revenue.

Grounds the strategy in Atlassian's real starting point, strong PLG, weaker enterprise motion, rather than generic growth advice.
Prioritizes cross sell to the existing base as the highest leverage, lowest cost growth lever.
Gives an illustrative number, for example assuming a goal of net revenue retention above 120 percent.
Names real competitors, Microsoft and monday.com, and states a differentiated position rather than competing broadly.

Giving generic SaaS growth advice that ignores Atlassian's actual product portfolio and go to market history.
Proposing an entirely new product category instead of focusing on leverage within the existing suite.

How would you decide which products to bundle together first?
How would you build an enterprise sales motion without undermining the self serve funnel that built the company?