Strategy question

It is your responsibility as the Product Manager at Atlassian to develop a plan for expanding into new markets. Investigate your opportunities.

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Market entry strategy: structured research into new markets balanced against Atlassian's actual product strengths and go to market model.

Clarify what counts as a new market: a new geography, a new industry vertical, or a new customer size segment.
Assess a candidate market using size, willingness to pay, and existing competition from tools like Notion or Monday.
Identify Atlassian's advantage: deep developer and IT workflows already embedded in Jira and Confluence.
Recommend expanding into adjacent teams within existing customers, such as marketing or HR, rather than a wholly new geography first.
Propose a phased entry: pilot with existing customers' non technical teams before a broader push.
Define success with expansion revenue from existing accounts and new team type adoption rate.

Narrows a vague 'new markets' prompt into a specific, defensible target, adjacent teams inside existing accounts.
Uses Atlassian's real advantage, its installed base in engineering orgs, as the basis for the expansion path.
Proposes a phased, low risk entry, pilot then scale, rather than a big bang launch.
Sets a concrete metric, expansion revenue from existing accounts, tied to actual business value.

Chases a completely unrelated market with no tie to Atlassian's existing strengths.
Gives a research plan with no eventual recommendation or prioritization.

Chapters of the AI PM course that teach what this question tests.