Strategy question

Should Google build a food delivery app?

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What this question tests

Strategic build versus avoid decision: weighing market attractiveness against the company's actual advantage and existing efforts.

How to approach it

  1. Assess the market: food delivery is large but low margin, and already dominated by DoorDash, Uber Eats, and Grubhub.
  2. Evaluate Google's actual advantage, likely Search, Maps, and local business data, rather than logistics or delivery fleet operations.
  3. Consider whether Google already partially competes here through Google Maps ordering integrations and Local Services Ads.
  4. Weigh the cost of building delivery logistics from scratch against partnering or deepening existing integrations.
  5. Give a clear recommendation, for example no standalone app, but continue deepening data and discovery partnerships with existing delivery players.

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