Strategy question
What would be your roadmap if you were the PM of JIRA?
- Atlassian
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Strategic roadmap-building for a mature enterprise product, balancing core user needs against competitive and market pressure.
How to approach it
- Assess the current position: dominant in software team issue tracking but increasingly challenged by simpler tools for smaller, faster-moving teams.
- Segment users: large enterprise teams needing deep customization, and smaller agile teams frustrated by setup overhead.
- Identify the core tension: flexibility is also the biggest complaint, a steep learning curve and slow day-to-day usability.
- Prioritize a simplified, opinionated onboarding and default workflow for smaller teams, without removing enterprise customization.
- List roadmap pillars: AI-assisted ticket triage, faster core interactions, and tighter integration with other tools in the suite.
- Recommend sequencing usability improvements first, since churn risk from smaller teams to simpler competitors is the most urgent threat.
What a strong answer includes
- Correctly identifies the core tension, flexibility versus complexity, the central strategic challenge for this real product.
- Names actual competitive pressure from simpler tools driving the roadmap priority, not a generic feature wishlist.
- Proposes a segmented approach that simplifies defaults while preserving enterprise depth.
- Sequences the roadmap by urgency, addressing the more time-sensitive churn risk first.
Common mistakes
- Proposing a roadmap with no acknowledgment of real competitive pressure from simpler tools.
- Suggesting a full redesign that would alienate the deep-customization enterprise base.
- Listing disconnected features with no prioritization logic.
Likely follow-up questions
- How would you measure whether simplification is actually reducing churn to competitors?
- How would you balance investment between enterprise depth and small-team simplicity?
- What would be your first shippable milestone in this roadmap?
More strategy questions
- Should Google build a food delivery app?Atlassian · Strategy · Hard
- If you were the CPO of Atlassian, what would be your strategy for company growth?Atlassian · Strategy · Hard
- If you were the PM of Jira for mobile, what will be your roadmap?Atlassian · Strategy · Hard
- It is your responsibility as the Product Manager at Atlassian to develop a plan for expanding into new markets. Investigate your opportunities.Atlassian · Strategy · Hard
- Google Keep is a free product to save, share notes etc. How would you make it a subscription product & monetize it?Google · Strategy · Hard
- How would you launch (roll out) Amazon Go?Amazon · Strategy · Hard
More questions from Atlassian
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop