Metrics question

If you were the head of product at AirBnB, what metrics would you look at to determine success over a 2-year time horizon?

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What this question tests

Building a long-horizon metric framework that ties company strategy to leading and lagging indicators, not just a dashboard of numbers.

How to approach it

  1. State Airbnb's likely 2-year bet: becoming the default platform for all trip-related bookings, not just stays.
  2. Separate the north star, nights booked or gross booking value, from supporting pillars: host supply, guest retention, and category diversification.
  3. Build a tree under each pillar, for example host supply: active listings, host retention, new host activation rate.
  4. Add guardrails: review scores and trust incidents, host economics, and average daily rate not rising so fast it kills demand.
  5. Separate short-term movable metrics like weekly bookings from 2-year lagging ones like repeat-guest rate.
  6. Confirm with the interviewer whether success means growth, profitability, or both.

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