Metrics question

Imagine you are the head of Product at AirBnb. What are the top 2-3 metrics you would monitor?

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What this question tests

Ability to identify the small set of metrics that capture a two-sided marketplace's health.

How to approach it

  1. Frame Airbnb as a two-sided marketplace, guests and hosts, so metrics must cover both sides plus the transaction.
  2. Pick a demand-side metric: nights booked, or booking conversion from search to confirmed stay.
  3. Pick a supply-side metric: active listings or host retention, since supply constraints cap growth directly.
  4. Pick a trust metric: average review score or cancellation rate, since trust is core when strangers transact.
  5. Explain the interaction: growth in bookings without growth in quality supply or trust erodes the marketplace over time.

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