Metrics question
Let's say you notice a 50% increase in customer support tickets. What would you do?
- Coinbase
- Metrics
- Medium
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What this question tests
Triage skill for a support volume spike, connecting it back to a likely product or operational root cause.
How to approach it
- Confirm the spike is real and check the timeframe against historical support ticket baselines.
- Segment tickets by category, like billing, bugs, or account access, to find which topic is driving the increase.
- Check for a recent change: a new release, a pricing change, or an outage that coincides with the spike.
- Check external factors: a viral social post, a press mention, or a competitor issue driving unusual traffic.
- Prioritize the top category by volume and severity, then loop in the relevant team to address root cause.
- Propose a short term mitigation, like an FAQ or in-app banner, while the underlying fix is developed.
What a strong answer includes
- Segments tickets by category first rather than treating the 50 percent increase as one undifferentiated blob.
- Names a concrete first hypothesis, a recent release or outage, as the most common real world cause of sudden spikes.
- Proposes an immediate mitigation, like an FAQ banner, to reduce user frustration while the real fix is built.
- Prioritizes by both volume and severity, not just ticket count, since a small but severe category matters too.
Common mistakes
- Jumping to a fix before segmenting tickets to find the actual driving category.
- Ignoring the possibility of an external cause like a viral post or press mention.
Likely follow-up questions
- How would you prioritize between a high-volume minor issue and a low-volume severe issue?
- How would you prevent a similar spike from support volume in the future?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop