Strategy question
Should LinkedIn launch LinkedIn Stories similar to Facebook?
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Tests strategic reasoning on whether to copy a competitor's format, requiring the candidate to assess audience and content fit rather than assuming imitation is automatically right.
How to approach it
- Clarify the goal: increase daily engagement and time spent, or drive more professional content sharing, since LinkedIn Stories would serve different goals than Instagram or Facebook Stories.
- Assess audience fit: LinkedIn's use pattern is intentional and professional, unlike Instagram's casual, high-frequency browsing that Stories was built for.
- Note the real precedent: LinkedIn actually tried Stories and discontinued them, which is directly relevant context to bring up.
- Reason about why it likely underperformed: professional content doesn't lend itself to ephemeral, casual posting the way personal life moments do.
- Recommend against relaunching Stories in the same form, and instead propose investing in formats that fit LinkedIn's actual use case, like short professional video updates that persist rather than disappear.
- Define success as content creation rate and engagement per post for whatever format is chosen, benchmarked against LinkedIn's existing feed post performance.
What a strong answer includes
- Brings up the real, known fact that LinkedIn already tried and discontinued Stories, showing accurate product knowledge.
- Reasons about why the format mismatched LinkedIn's professional, intentional usage pattern instead of assuming more formats always help.
- Recommends a specific alternative, persistent short video, that fits LinkedIn's actual content culture better than ephemeral posts.
- Ties the recommendation to a measurable comparison against existing feed post engagement.
Common mistakes
- Not knowing or mentioning that LinkedIn already tried Stories and shut them down.
- Assuming a feature that works for Instagram or Facebook will automatically work for LinkedIn's different audience.
- Giving a yes or no without reasoning about audience and content fit.
Likely follow-up questions
- Why do you think LinkedIn Stories was discontinued?
- What format would fit LinkedIn's professional audience better?
- How would you test a new format before a full launch?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop