Strategy question
Should YouTube create a dedicated feed for short educational videos?
- YouTube
- Strategy
- Hard
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What this question tests
Strategic judgment on a new content vertical within an existing product, weighing demand evidence, cannibalization risk, and competitive positioning.
How to approach it
- Clarify the proposal: a separate feed or tab for short educational content, distinct from the general Shorts feed.
- Assess demand: educational content already performs well, so the question is whether a dedicated feed adds discovery value over algorithmic surfacing.
- Consider cannibalization risk: a separate feed could fragment attention and reduce overall Shorts engagement rather than growing total consumption.
- Consider competitive position: differentiates from TikTok's entertainment first identity, playing to YouTube's strength in long form education.
- Recommend a path: pilot a dedicated feed for interested users, measuring incremental watch time versus cannibalization of the main feed.
What a strong answer includes
- Weighs cannibalization risk explicitly, rather than assuming a new feed is pure upside.
- Ties the recommendation to YouTube's actual competitive positioning against TikTok.
- Proposes a pilot with a clear incremental versus cannibalization measurement, not just launching broadly.
Common mistakes
- Assuming a new feed only adds value with no consideration of attention fragmentation.
- No recommendation, just a list of considerations, when the question asks should.
Likely follow-up questions
- How would you measure success separately from just cannibalizing the main Shorts feed?
- Which subject areas would you prioritize first for this feed?
More strategy questions
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- What should YouTube do with GenAI?YouTube · Strategy · Hard
- Should YouTube Shorts be separated from the YouTube app? If yes, why? If no, why?Google · Strategy · Hard
- How would you get another billion monthly active users on YouTube?Google · Strategy · Hard
- How would you triple the revenue of YouTube?YouTube · Strategy · Hard
More questions from YouTube
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop