Strategy question

Should YouTube create a dedicated feed for short educational videos?

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What this question tests

Strategic judgment on a new content vertical within an existing product, weighing demand evidence, cannibalization risk, and competitive positioning.

How to approach it

  1. Clarify the proposal: a separate feed or tab for short educational content, distinct from the general Shorts feed.
  2. Assess demand: educational content already performs well, so the question is whether a dedicated feed adds discovery value over algorithmic surfacing.
  3. Consider cannibalization risk: a separate feed could fragment attention and reduce overall Shorts engagement rather than growing total consumption.
  4. Consider competitive position: differentiates from TikTok's entertainment first identity, playing to YouTube's strength in long form education.
  5. Recommend a path: pilot a dedicated feed for interested users, measuring incremental watch time versus cannibalization of the main feed.

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