Strategy question

You are a PM at Uber and you have to evaluate whether to add "Cash" as a method of payment. How would you decide?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Strategic decision making under real operational and regulatory constraints, requiring a clear framework rather than a gut call.

Clarify the goal: expanding rider access in cash reliant markets versus the operational cost of handling cash.
Identify the affected segment: riders without bank cards, often in lower income or rural areas.
Weigh the benefits: larger addressable market and increased ride volume in underserved areas.
Weigh the costs: driver safety risk from carrying cash, reconciliation overhead, and fraud potential.
Recommend a phased pilot in a specific market with strong demand signal and safety mitigations like driver cash limits.
Define success with new rider acquisition in that market and driver incident rate as a guardrail.

Frames the decision as a genuine cost benefit tradeoff, market access against driver safety and fraud risk.
Recommends a phased pilot rather than an immediate global rollout, appropriate given the operational complexity.
Names a concrete guardrail, driver incident rate, specific to the real risk cash introduces.
Sets an illustrative target market and rider acquisition number to make the pilot's success criteria concrete.

Ignores driver safety risk, which is the central real world concern with cash payments.
Recommends a global rollout with no pilot or risk mitigation plan.

Chapters of the AI PM course that teach what this question tests.