Metrics question

You are the product manager of ratings in an ecommerce website say amazon / flipkart. On one day, the total number of ratings dropped to 8000 from a general average of 10000 / day. Identify the root cause.

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What this question tests

Root cause diagnosis for a metric drop in a quality signal on a large e-commerce platform.

How to approach it

  1. Confirm the drop is real, rule out a tracking or reporting bug before investigating a genuine behavioral cause.
  2. Segment the drop by category, device, and user cohort to see if it is broad or concentrated in a specific area.
  3. Check for a recent product change, e.g. a new rating prompt flow, UI change, or a bug in the review submission form.
  4. Check for external factors, a site outage, a payment issue reducing completed orders, which are a prerequisite for most ratings, or a seasonal dip.
  5. Form and test a hypothesis, e.g. if mobile app ratings dropped specifically, check for a recent app update or crash affecting the review flow.
  6. Define a fix and a monitoring metric, resolving the identified cause and tracking daily rating volume going forward to confirm recovery.

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