Metrics question
You are the product manager of ratings in an ecommerce website say amazon / flipkart. On one day, the total number of ratings dropped to 8000 from a general average of 10000 / day. Identify the root cause.
- Flipkart
- Metrics
- Medium
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What this question tests
Root cause diagnosis for a metric drop in a quality signal on a large e-commerce platform.
How to approach it
- Confirm the drop is real, rule out a tracking or reporting bug before investigating a genuine behavioral cause.
- Segment the drop by category, device, and user cohort to see if it is broad or concentrated in a specific area.
- Check for a recent product change, e.g. a new rating prompt flow, UI change, or a bug in the review submission form.
- Check for external factors, a site outage, a payment issue reducing completed orders, which are a prerequisite for most ratings, or a seasonal dip.
- Form and test a hypothesis, e.g. if mobile app ratings dropped specifically, check for a recent app update or crash affecting the review flow.
- Define a fix and a monitoring metric, resolving the identified cause and tracking daily rating volume going forward to confirm recovery.
What a strong answer includes
- Starts by validating the number rather than assuming the drop reflects real user behavior change.
- Segments methodically, category, device, cohort, to localize the cause instead of guessing broadly.
- Connects the rating drop to its dependency, completed orders, recognizing ratings cannot happen without a purchase first.
- Proposes a concrete monitoring metric post-fix to confirm the issue is actually resolved, not just diagnosed.
Common mistakes
- Jumping to conclusions about user sentiment without first checking for a technical or tracking issue.
- Not considering that a drop in orders could be the true root cause behind fewer ratings.
- Stopping at diagnosis without defining how to confirm the fix worked.
Likely follow-up questions
- What would you check first if this were a Sunday morning.
- How would this differ if the drop was specific to one category only.
- How would you prevent this from recurring.
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- You are a PM for an e-commerce company. Due to some mistakes, the data team lost all key metrics. What are the metrics you will track as PM?Amazon · Metrics · Medium
More questions from Flipkart
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop