Product design question

You’re a PM at Agoda and the CEO is considering adding a “Book a Spa” feature to the platform. What would you suggest they do?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Tests feature-prioritization judgment, deciding whether a plausible-sounding idea is worth building before designing it.

Clarify the CEO's goal: incremental revenue, differentiation or retention; assume revenue and attach rate since spa is an ancillary booking.
Check for demand signal first, whether users already search spa or book spa-inclusive hotels at higher rates, before committing.
Segment on leisure and wellness travelers booking hotels, since business travelers show low relevance for this feature.
If the signal is positive, scope a lean MVP that surfaces spa add-ons only for hotels already partnered with a spa, not a full marketplace.
Define success as attach rate of spa bookings to hotel bookings, incremental booking value per user, and partner spa fill rate.

Pushes back constructively on the CEO's idea instead of agreeing blindly, validating with existing search or booking data first.
Scopes a lean MVP, partner-hotel spas only, instead of a full spa marketplace, respecting the hard difficulty by weighing feasibility.
Ties the recommendation to a measurable revenue lever, attach rate, rather than a vague feature description.

Chapters of the AI PM course that teach what this question tests.