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Masters of Scale
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Masters of Scale

Iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman.

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17 summaries · weekly · Show site
EPISODES

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Don't be boring: KCRW's Jennifer Ferro on building a brand people love
Masters of Scale

Don't be boring: KCRW's Jennifer Ferro on building a brand people love

A legal secretary who volunteered her way into KCRW spent 16 years as the founder's deputy, then took over. Her playbook for a mission brand: honest taste, community over content, and never being boring.

34 min listen · 9 min read
Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner
Masters of Scale

Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner

Hershey's CEO explains why relevance is a daily job, why GLP-1 users stay in the candy aisle, and how AI now ranks each sales rep's store stops.

27 min listen · 8 min read
Rapid Response: Stop creating businesses. Buy one instead, with Codie Sanchez
Masters of Scale

Rapid Response: Stop creating businesses. Buy one instead, with Codie Sanchez

Codie Sanchez says most small businesses fail because owners "cowboy" it instead of running a system, and that AI only speeds up what is already in you. Her fix is a 12-lever profit system and a bias toward buying over starting.

33 min listen · 10 min read
How to build a billion-dollar sports team from scratch, with Golden State Valkyries’ Jess Smith
Masters of Scale

How to build a billion-dollar sports team from scratch, with Golden State Valkyries’ Jess Smith

The Valkyries president explains why she made brands wait, why she built for the 90% rather than the 10% who cross over from men's teams, and the hiring bet she wishes she had made faster.

37 min listen · 9 min read
Rebranding in a war zone, with Prosper Global (formerly Mercy Corps)
Masters of Scale

Rebranding in a war zone, with Prosper Global (formerly Mercy Corps)

Mercy Corps' CEO explains why she pushed through a 40-year-old rebrand in the middle of a funding crisis, and why "we're not aiming high enough" became her actual growth strategy.

27 min listen · 7 min read
Brené Brown & Reid Hoffman on the skills every leader needs now
Masters of Scale

Brené Brown & Reid Hoffman on the skills every leader needs now

Brené Brown says courage is a teachable skill, not a trait, and lays out the specific armor leaders reach for when they're scared, plus why AI-era leadership needs a soccer player's sense of timing.

23 min listen · 9 min read
Let's Kill Sh*t: Axios CEO on simplifying your work-life in the AI era
Masters of Scale

Let's Kill Sh*t: Axios CEO on simplifying your work-life in the AI era

Axios CEO Jim VandeHei argues AI is making work more complex, not less, and lays out the three-step system his own leadership team uses to ruthlessly cut meetings, products, and habits that don't earn their place.

33 min listen · 8 min read
Rapid Response: On's 16-year overnight success: Zendaya, Federer, and outrunning competition
Masters of Scale

Rapid Response: On's 16-year overnight success: Zendaya, Federer, and outrunning competition

On's co-CEO explains why the running brand chose to be premium rather than the biggest, how a garden hose prototype and a hot glue gun idea became two of its defining products, and why he brought himself back into daily operations after five years of hands-off, partnership-style leadership.

27 min listen · 10 min read
From high school dropout to CEO, with Autodesk's Andrew Anagnost
Masters of Scale

From high school dropout to CEO, with Autodesk's Andrew Anagnost

Autodesk's CEO breaks down the exact test he used to kill or keep dozens of product lines, why he moved money into the "boring" back office before building anything new, and the leadership framework that ties courage to empathy instead of treating them as opposites.

31 min listen · 10 min read
NFL Kickoff: the science gets more damning, but the money keeps growing
Masters of Scale

NFL Kickoff: the science gets more damning, but the money keeps growing

A sports business journalist unpacks how the NFL keeps growing revenue by fragmenting where fans have to watch, targeting new audiences deliberately, and managing a safety narrative even as the underlying science gets worse, a case study in monetizing a mature product without losing the people who love it most.

25 min listen · 9 min read
Angela Duckworth on why grit isn’t enough
Masters of Scale

Angela Duckworth on why grit isn’t enough

The psychologist who made "grit" famous now argues that willpower is only half the story: the situation you put yourself in often decides the outcome, and small, deliberate changes to it beat trying harder.

35 min listen · 12 min read
When AI agents do your shopping, everything changes, with Shopify's Jess Hertz
Masters of Scale

When AI agents do your shopping, everything changes, with Shopify's Jess Hertz

Shopify's COO shares live data on the agentic shopping shift, why structured product data doubles agent conversion, and how an internal Slack agent that took 15 million actions in five months rewired how the company works.

30 min listen · 11 min read
Pioneers of AI: Designing AI for people and the planet, with Aza Raskin
Masters of Scale

Pioneers of AI: Designing AI for people and the planet, with Aza Raskin

The man who invented infinite scroll explains why his best intentions were irrelevant against the market's incentives, and offers PMs a concrete method (possible vs probable, red team and yellow team) for seeing the harm a product will cause before it ships.

45 min listen · 11 min read
Chicago Fed President on inflation, recession, and Trump's attacks
Masters of Scale

Chicago Fed President on inflation, recession, and Trump's attacks

Austan Goolsbee, president of the Chicago Fed, tells Bob Safian why this is one of the most dangerous inflation environments he's seen, why a favorite jobs metric stopped being trustworthy, and why he's a grim optimist on AI even as the hype keeps outrunning the results.

36 min listen · 8 min read
Ford's Jim Farley on beating China, and the storm nobody sees coming
Masters of Scale

Ford's Jim Farley on beating China, and the storm nobody sees coming

Ford CEO Jim Farley explains why he watches the used car market more closely than the new one, why Ford killed its high-end EVs to double down on affordable ones, and why the company built a Model T style platform outside its own system entirely.

28 min listen · 11 min read
How Barnes & Noble made a comeback, with CEO James Daunt
Masters of Scale

How Barnes & Noble made a comeback, with CEO James Daunt

James Daunt turned around both Waterstones and Barnes & Noble using nearly the same playbook, strip out centralized data control, trust local booksellers' judgment, and let trends like BookTok spread with zero marketing budget.

33 min listen · 9 min read
What the jobs report isn't telling you about AI & the workforce, with Upwork’s Hayden Brown
Masters of Scale

What the jobs report isn't telling you about AI & the workforce, with Upwork’s Hayden Brown

Hayden Brown on why Upwork avoided blaming AI for its own layoffs, what actually happens when clients hand real work to AI agents, and why the jobs report is hiding as much as it reveals.

30 min listen · 7 min read
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