Product design question

As a PM for Alexa, you want to increase engagement for kitchen use. What would you do?

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What this question tests

Whether the candidate can identify a specific in-context pain point and design a focused improvement for a voice assistant.

How to approach it

  1. Define the use case precisely: hands and eyes are often busy or messy while cooking, so voice is the primary and sometimes only viable input.
  2. Name pain points: needing to repeat unit conversions, timers getting lost among multiple simultaneous cooking tasks, and recipes requiring constant re-asking for the next step.
  3. Prioritize a step-by-step guided cooking mode: Alexa reads one recipe step at a time and waits for 'next' or 'repeat'.
  4. Add supporting features: multiple named timers running simultaneously, and hands-free unit conversion on request.
  5. Define success as session length and completion rate for guided cooking sessions, plus repeat use across different recipes.

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