Product design question
Describe one feature that you would like to improve in the Amazon app.
- Amazon
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Basic product sense: pick a concrete Amazon feature and propose a clear, justified improvement.
How to approach it
- Pick a specific feature, for example the returns flow, rather than the whole app.
- State the current pain point: users dig through order history and pick a reason from a long dropdown.
- Segment: frequent returners versus first time returners less familiar with the flow.
- Propose a one tap return this item button from the order notification, pre filled with likely reasons based on item category.
- Define success as time to complete a return and fewer customer service contacts about returns.
What a strong answer includes
- Names one real feature and pain point instead of a generic checkout is slow claim.
- Gives an illustrative number, for example assuming return time drops from 3 minutes to 45 seconds.
- Considers fraud risk, since faster returns can be abused, and proposes a history based friction tier for repeat abusers.
- Ties the improvement to a business metric, like reduced customer service cost per return.
Common mistakes
- Picking a feature with no clear pain point or evidence it is broken.
- Proposing something that ignores fraud and cost implications of frictionless returns.
Likely follow-up questions
- How would you prevent this from increasing return fraud?
- How would you measure the customer service cost impact?
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- Explain some new Alexa Skillsets you would roll out and why.Amazon · Product design · Medium
More questions from Amazon
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop