Product design question
Design a post-Coronavirus supermarket.
- Amazon
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Forward looking product design responding to a shift in consumer behavior and safety expectations after a major disruption.
How to approach it
- Clarify the driving change: post pandemic shoppers became more comfortable with contactless and app assisted shopping, and value speed and reduced physical contact more than before.
- Segment shoppers: health cautious shoppers wanting minimal contact versus convenience shoppers wanting faster checkout regardless of health concerns.
- Prioritize frictionless, contactless checkout as the core need, since it serves both segments simultaneously.
- Propose a supermarket with app based scan and go checkout, contactless payment only, and optional curbside pickup lanes integrated with the same app.
- Address a secondary need: real time store crowding data shown in the app so shoppers can choose lower traffic times.
- Define success as checkout time reduction and adoption rate of the scan and go feature among regular shoppers.
What a strong answer includes
- Identifies a real behavioral shift, comfort with contactless and app assisted shopping, as the design driver rather than generic modernization.
- Proposes a concrete mechanism, scan and go checkout, that serves both health cautious and convenience focused segments at once.
- Gives an illustrative number, for example assuming average checkout time drops from 8 minutes to 3 minutes.
- Adds a secondary, low cost feature, real time crowding data, addressing a genuine remaining concern.
Common mistakes
- Designing generic supermarket improvements unrelated to the actual post pandemic behavioral shift the question asks about.
- Ignoring that not all shoppers adopted app based shopping equally, and not addressing the segment who still prefer traditional checkout.
Likely follow-up questions
- How would you handle theft or loss prevention with scan and go checkout?
- What would you do for shoppers who aren't comfortable using the app?
More product design questions
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- Design a loyalty program for a search engine that's competing with Google & Bing.Google · Product design · Hard
- For a retail store, users are frequently complaining about long queues during check out. What strategy would you use to improve the experience in the short term and long term?Shopify · Product design · Medium
- Give an example of a badly designed product.Adobe · Product design · Easy
- Design a library for the future.Spotify · Product design · Hard
- Explain some new Alexa Skillsets you would roll out and why.Amazon · Product design · Medium
More questions from Amazon
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop