Product design question

Design a post-Coronavirus supermarket.

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What this question tests

Forward looking product design responding to a shift in consumer behavior and safety expectations after a major disruption.

How to approach it

  1. Clarify the driving change: post pandemic shoppers became more comfortable with contactless and app assisted shopping, and value speed and reduced physical contact more than before.
  2. Segment shoppers: health cautious shoppers wanting minimal contact versus convenience shoppers wanting faster checkout regardless of health concerns.
  3. Prioritize frictionless, contactless checkout as the core need, since it serves both segments simultaneously.
  4. Propose a supermarket with app based scan and go checkout, contactless payment only, and optional curbside pickup lanes integrated with the same app.
  5. Address a secondary need: real time store crowding data shown in the app so shoppers can choose lower traffic times.
  6. Define success as checkout time reduction and adoption rate of the scan and go feature among regular shoppers.

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