Product design question
Design a TV from Amazon.
- Amazon
- Product design
- Medium
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Product design for a hardware and content ecosystem play, weighing differentiation against an already crowded market.
How to approach it
- Clarify the goal: compete in an already crowded smart TV market dominated by Roku, Samsung, and LG, so differentiation must be clear.
- Identify Amazon's advantage: Prime Video, Alexa voice control, and shopping integration as unique assets competitors lack together.
- Define the target user: households already using Alexa devices and Prime, since cross ecosystem stickiness is the strongest lever.
- Prioritize deep Alexa integration for hands free control and a unified content search across Prime and other apps.
- Consider commerce integration, like shoppable ads or voice reordering, as a genuine Amazon-only differentiator.
- Define success as Prime engagement lift among TV owners and voice command usage rate.
What a strong answer includes
- Names Amazon's real differentiators, Alexa and Prime ecosystem lock-in, rather than competing purely on hardware specs.
- Targets existing Alexa and Prime households specifically, since that's where the cross ecosystem advantage is strongest.
- Proposes a genuinely unique angle, shoppable commerce integration, that Roku or Samsung TVs can't easily replicate.
- Picks ecosystem engagement metrics, not just TV unit sales, as the true measure of success.
Common mistakes
- Competing purely on price or screen quality in an already commoditized hardware market.
- Ignoring Amazon's actual ecosystem advantages and designing a generic smart TV.
Likely follow-up questions
- How would you price this against cheaper competitors like Roku?
- How would you measure if ecosystem lock-in is actually working?
More product design questions
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- Design a loyalty program for a search engine that's competing with Google & Bing.Google · Product design · Hard
- For a retail store, users are frequently complaining about long queues during check out. What strategy would you use to improve the experience in the short term and long term?Shopify · Product design · Medium
- Give an example of a badly designed product.Adobe · Product design · Easy
- Design a library for the future.Spotify · Product design · Hard
- Explain some new Alexa Skillsets you would roll out and why.Amazon · Product design · Medium
More questions from Amazon
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop