Product design question

Evaluate an app design using these five design principles: Innovative, Understandable, Aesthetic, Honest, Useful.

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What this question tests

Structured critique using a given rubric, applied to a specific real app rather than restated generically.

How to approach it

  1. Pick a specific, familiar app to evaluate, for example the Amazon shopping app given the interviewer's company.
  2. Innovative: assess if a specific feature, like visual search or 'buy again,' meaningfully differs from competitors or is table stakes.
  3. Understandable: assess if the core search-to-purchase flow is intuitive for a first-time user, noting friction points.
  4. Aesthetic: assess visual clarity honestly, noting real criticism, for example a search results page cluttered with sponsored listings.
  5. Honest: assess whether the design manipulates users, sponsored listings blending with organic results, versus being transparent.
  6. Useful: assess if the app reliably solves the core job, finding and buying the right product quickly.

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