Product design question
Evaluate an app design using these five design principles: Innovative, Understandable, Aesthetic, Honest, Useful.
- Amazon
- Product design
- Medium
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Structured critique using a given rubric, applied to a specific real app rather than restated generically.
How to approach it
- Pick a specific, familiar app to evaluate, for example the Amazon shopping app given the interviewer's company.
- Innovative: assess if a specific feature, like visual search or 'buy again,' meaningfully differs from competitors or is table stakes.
- Understandable: assess if the core search-to-purchase flow is intuitive for a first-time user, noting friction points.
- Aesthetic: assess visual clarity honestly, noting real criticism, for example a search results page cluttered with sponsored listings.
- Honest: assess whether the design manipulates users, sponsored listings blending with organic results, versus being transparent.
- Useful: assess if the app reliably solves the core job, finding and buying the right product quickly.
What a strong answer includes
- Applies each principle to a specific, named feature rather than restating the principle generically.
- Gives honest, specific criticism, for example sponsored-listing clutter hurting Honest and Aesthetic, not just praise.
- Notes a genuine tension between principles, monetization working against Honest and Aesthetic.
Common mistakes
- Giving generic praise for each principle with no specific evidence from the actual app.
- Treating the five principles as independent when they often trade off against each other.
Likely follow-up questions
- Which principle would you prioritize if two conflict?
- What's one change you'd make to improve the weakest dimension?
More product design questions
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- Design a loyalty program for a search engine that's competing with Google & Bing.Google · Product design · Hard
- For a retail store, users are frequently complaining about long queues during check out. What strategy would you use to improve the experience in the short term and long term?Shopify · Product design · Medium
- Give an example of a badly designed product.Adobe · Product design · Easy
- Design a library for the future.Spotify · Product design · Hard
- Explain some new Alexa Skillsets you would roll out and why.Amazon · Product design · Medium
More questions from Amazon
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop