Product design question
For Flipkart, propose a product feature that would enhance the customer experience?
- Flipkart
- Product design
- Medium
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What this question tests
Feature design tied to a specific, well-known e-commerce platform, checking whether you can identify a real customer experience gap grounded in India's e-commerce context.
How to approach it
- Define the user: price and trust-sensitive Indian online shoppers, many buying higher-value items like electronics for the first time online.
- Identify a real pain point: uncertainty about product authenticity and fit, especially in categories like electronics and fashion where returns are common but inconvenient.
- Prioritize reducing pre-purchase uncertainty over post-purchase convenience, since return friction is a symptom of upstream uncertainty, not the root cause.
- Propose a feature: a verified 'real buyer photos and videos' section on product pages, separate from professional catalog images, showing authentic product condition and fit.
- Address trust further: highlight seller authenticity ratings prominently for higher-risk categories like electronics, where counterfeit concerns are common.
- Define success as reduced return rate in targeted categories and increased conversion on product pages featuring verified buyer content.
What a strong answer includes
- Grounds the pain point in Flipkart's actual market context, authenticity concerns and return friction in categories like electronics, rather than a generic feature idea.
- Proposes a specific mechanism, verified buyer photos separate from catalog images, that directly targets the trust gap.
- Ties success to return rate reduction, a metric that reflects real trust improvement, not just surface engagement.
Common mistakes
- Proposing a generic feature like faster shipping that ignores Flipkart's specific trust and authenticity challenges in its market.
- Focusing only on post-purchase convenience without addressing the upstream uncertainty driving high return rates.
Likely follow-up questions
- How would you verify that buyer-submitted photos are genuine and not manipulated?
- How would you prioritize which product categories get this feature first?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop