Metrics question

How do you measure the success of Airbnb online experiences?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Metric tree construction for a marketplace product distinct from the core lodging business, requiring separate success criteria.

Clarify online experiences are live, virtual, hosted activities, a different product from stays with different supply and demand dynamics.
State the goal: build a sustainable second marketplace where hosts earn meaningfully and guests find worthwhile virtual activities.
Build a metric tree: guest-side bookings and attendance rate, host-side repeat hosting rate and earnings, and marketplace search-to-booking conversion.
Add a guardrail: guest satisfaction score, since a low-quality virtual experience could hurt trust in the broader brand.
Segment by experience category, since demand and repeat behavior likely differ significantly across types.
Tie to a business outcome: cross-sell rate, guests who tried an experience later booking an in-person stay, showing broader ecosystem value.

Explicitly separates this from core stays business metrics, recognizing it is a genuinely different marketplace.
Names host repeat rate and earnings as key supply-side health metrics, since sustainable host income determines the category's longevity.
Adds a guardrail around guest satisfaction, since a bad virtual experience carries brand risk beyond this product line.
Proposes cross-sell rate as a way to justify this product's strategic value to the broader business.

Reusing core lodging metrics unchanged without adapting to the different dynamics.
Focusing only on booking volume and ignoring host-side sustainability.
Not connecting this product's success to the broader business strategy.

Chapters of the AI PM course that teach what this question tests.