Product design question

How would you build a job portal for poor people who migrate from villages to cities?

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What this question tests

Tests product design for a low-literacy, low-connectivity, economically vulnerable user segment, very different from a typical job portal.

How to approach it

  1. Segment on informal-sector workers, construction, domestic help, drivers, migrating to cities, often with limited smartphone literacy and intermittent data.
  2. Identify pain points: can't read or write complex job listings, vulnerable to exploitative or fraudulent job offers, and lack formal credentials to prove reliability.
  3. Design a voice-based job search and application interface in local languages, simplified icon-based navigation, and a verified-employer program with peer ratings for informal employers.
  4. Prioritize scam and fraud protection first, since exploitation risk is the top real-world harm for this vulnerable segment.
  5. Define success as successful job placements, not just listings viewed, and a low fraud or scam report rate.

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