Product design question

How would you design a Google Ads product tailored for digital billboards?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Product design extending an existing ads platform into a new inventory type with real world physical constraints.

Clarify the buyer: local businesses versus large brand advertisers, since their billboard buying needs differ.
Identify constraints unique to billboards: no click through, a few seconds of dwell time, and pricing based on impressions and location, not clicks.
Segment need: self serve small business buying, like a local restaurant, versus programmatic large scale brand campaigns.
Prioritize self serve simplicity for small advertisers, since billboard buying today is opaque and requires broker relationships.
Propose picking a location on a map, seeing estimated daily impressions and price, uploading a simple static creative, and booking instantly.
Define success as number of small businesses self serve booking and average time to book a campaign.

Identifies the core constraint correctly, no clicks, so success must be measured by impressions and local footfall lift, not CTR.
Separates small business self serve from large brand programmatic as two distinct products.
Gives an illustrative number, for example assuming average time to book drops from days with a broker to under 10 minutes self serve.
Addresses measurement, like using anonymized mobile location data to estimate impression counts.

Applying standard search or display ad metrics like click through rate to a format that has none.
Ignoring the existing out of home ad buying ecosystem and brokers this would disrupt.

Chapters of the AI PM course that teach what this question tests.