Metrics question

How would you determine success for the "Things to do" feature in Airbnb?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Metric design for a newer product line, connecting it to the core Airbnb business rather than treating it in isolation.

Clarify the feature's goal: helping guests book local activities and experiences alongside their stay.
Define a north star, such as percentage of stays with an attached Things to do booking.
Break into a funnel: browse rate, booking rate, and post experience rating.
Add a guardrail: cancellation or refund rate for activities, since quality issues would hurt trust in the core platform too.
Tie the metric back to Airbnb's core business, checking whether attaching an activity increases overall trip satisfaction or repeat bookings.

Connects the feature's success to core Airbnb outcomes, like repeat booking rate, not just standalone activity bookings.
Names a specific funnel metric, like browse to book conversion, instead of a vague engagement measure.
Adds a quality guardrail, like average activity rating, to ensure growth does not come at the cost of experience quality.

Measuring Things to do bookings in isolation without linking it to overall stay satisfaction or repeat usage.
Ignoring host and activity provider side metrics like fulfillment reliability.

Chapters of the AI PM course that teach what this question tests.