Metrics question
How would you measure the satisfaction of hosts on Airbnb?
- Airbnb
- Metrics
- Medium
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What this question tests
Metrics design for the underserved supply side of a marketplace: can you measure host satisfaction specifically, not guest satisfaction relabeled.
How to approach it
- State why this matters: hosts are the supply side of Airbnb's marketplace, and host churn directly reduces available inventory and guest choice.
- Identify host specific pain points: booking predictability, payout reliability and speed, and dealing with problem guests or property damage disputes.
- Propose a primary metric: host satisfaction survey score collected after key moments, like after a payout or after resolving a dispute, not just an annual survey.
- Add behavioral proxies: host retention rate (percent still listing after 12 months) and relisting or repeat hosting rate after a negative experience like a cancellation.
- Add an operational guardrail: average time to resolve a host support ticket or dispute, since slow resolution is a common driver of host dissatisfaction.
- Define overall success as improving trend in both survey sentiment and host retention together, since either alone can be misleading.
What a strong answer includes
- Focuses specifically on host pain points (payouts, disputes) rather than generic satisfaction language that could apply to guests too.
- Combines survey sentiment with behavioral proxies like retention, since stated satisfaction and actual behavior can diverge.
- Ties support resolution time directly to a known driver of host dissatisfaction.
Common mistakes
- Measuring guest satisfaction and treating it as a proxy for host satisfaction.
- Relying only on an annual survey instead of moment based feedback tied to actual host experiences.
Likely follow-up questions
- How would you weigh a host's survey score against their actual retention behavior if they disagree?
- What would you do about hosts who are dissatisfied but have not yet delisted?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop