Metrics question

How would you measure the satisfaction of hosts on Airbnb?

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What this question tests

Metrics design for the underserved supply side of a marketplace: can you measure host satisfaction specifically, not guest satisfaction relabeled.

How to approach it

  1. State why this matters: hosts are the supply side of Airbnb's marketplace, and host churn directly reduces available inventory and guest choice.
  2. Identify host specific pain points: booking predictability, payout reliability and speed, and dealing with problem guests or property damage disputes.
  3. Propose a primary metric: host satisfaction survey score collected after key moments, like after a payout or after resolving a dispute, not just an annual survey.
  4. Add behavioral proxies: host retention rate (percent still listing after 12 months) and relisting or repeat hosting rate after a negative experience like a cancellation.
  5. Add an operational guardrail: average time to resolve a host support ticket or dispute, since slow resolution is a common driver of host dissatisfaction.
  6. Define overall success as improving trend in both survey sentiment and host retention together, since either alone can be misleading.

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