Metrics question

Define success metrics for the Airbnb traveler booking experience.

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What this question tests

Funnel and satisfaction metric design for a marketplace booking flow.

How to approach it

  1. State the goal: help travelers find and book the right stay with confidence and minimal friction.
  2. Propose funnel metrics: search-to-listing-view rate, listing-view-to-booking-request rate, and booking completion rate.
  3. Propose quality metrics: post-stay review rating and rebooking rate.
  4. Propose a north star, e.g. completed bookings per searching traveler.
  5. Add cancellation rate as a guardrail, since a fast booking that gets cancelled isn't real success.
  6. Note how you'd weigh booking speed against booking fit.

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