Product design question
How would you improve Clubhouse?
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Product improvement thinking on a live audio app: identifying a specific friction and proposing a targeted, testable fix.
How to approach it
- Confirm the goal: retention, discoverability of rooms, or monetization for creators.
- Segment users: casual listeners dropping into a room versus regular hosts running recurring shows.
- Identify the pain point: hard to find a room worth joining once the live moment passes and the room ends.
- Prioritize discovery since ephemeral audio's biggest weakness is that content disappears with no way to catch up.
- Propose a solution: optional short recap clips hosts can save and share after a room ends.
- Define success with post room engagement, such as recap shares and follow ups gained by hosts.
What a strong answer includes
- Targets a specific known weakness of Clubhouse, ephemeral content with no replay value.
- Proposes a concrete feature, optional recap clips, not a vague 'add more features'.
- Sets a clear metric, follower growth per host per recap, that ties the feature to business value.
- Notes the tradeoff: recording changes the trust dynamic of a live, unrecorded space, so it should be opt in.
Common mistakes
- Suggests turning Clubhouse into a full recording platform, missing why users value live only conversation.
- Proposes no measurable success criteria.
Likely follow-up questions
- How would you keep this opt in feature from eroding trust in live conversations?
- How would you promote recap clips without cannibalizing live attendance?
- How would this differ for casual social rooms versus professional panel discussions?
More product design questions
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- Design a new feature for Twitter that improves the new user’s experience.Twitter · Product design · Medium
- How would you improve Twitter?PayPal · Product design · Easy
- How would you improve Instagram?Meta · Product design · Easy
- How would you improve the sign up process for LinkedIn?LinkedIn · Product design · Easy
- How would you improve Facebook Reactions?Meta · Product design · Easy
More questions from Twitter
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop