Product design question
How would you improve DoorDash's post booking experience once the user has ordered their meal?
- DoorDash
- Product design
- Medium
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What this question tests
Tests product design for a specific post-purchase moment, order tracking and anxiety, rather than the whole ordering flow.
How to approach it
- Scope narrowly to after the order is placed: tracking, wait-time uncertainty, and handling problems like a missing item.
- Identify pain points: uncertain ETA accuracy, no visibility into why a delivery is delayed, and friction reporting an issue after the food arrives.
- Propose live driver tracking with a more accurate, updating ETA, plus proactive delay notifications explaining the reason, like restaurant prep backlog.
- Add a one-tap issue-report flow triggered right at delivery confirmation, pre-filled with the order details.
- Define success as ETA accuracy, delay-notification opt-in satisfaction, and reduction in support contact volume after delivery.
What a strong answer includes
- Scopes tightly to the post-booking moment instead of redesigning the whole ordering experience.
- Addresses the real anxiety driver, unexplained delay, with a proactive notification rather than just a tracking map.
- Ties the issue-report flow directly to reducing support ticket volume, a measurable operational benefit.
Common mistakes
- Redesigning the entire ordering flow instead of focusing on the specific post-booking window.
- Proposing tracking improvements without addressing the friction of reporting a problem afterward.
Likely follow-up questions
- How would you improve ETA accuracy without over-promising and under-delivering?
- How would you handle repeat offenders who file false issue reports?
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More questions from DoorDash
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop