Product design question
How would you improve Flipkart?
- Flipkart
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Product improvement for a major e-commerce platform: identifying a real friction point in a well-known app and proposing a targeted fix.
How to approach it
- Identify a specific area to improve, such as product discovery, search relevance, or post-purchase delivery tracking.
- Diagnose the pain point, like search results showing irrelevant or out-of-stock items frequently.
- Propose a concrete fix, like improved search ranking that deprioritizes out-of-stock items and highlights higher-rated sellers.
- Consider trade-offs, since Flipkart's marketplace model means sellers may push back on ranking changes affecting their visibility.
- Define success as improved search-to-purchase conversion rate and reduced search abandonment.
What a strong answer includes
- Names a specific, plausible friction point (search relevance) rather than a vague 'make the app better.'
- Proposes a concrete ranking change, like deprioritizing out-of-stock listings, addressing a common complaint in marketplaces.
- Acknowledges the seller-side trade-off, showing awareness of Flipkart's two-sided marketplace dynamics.
- Uses an assumed metric, e.g. targeting a 5 percent lift in search-to-purchase conversion.
Common mistakes
- Giving generic feedback not specific to Flipkart's actual product surface.
- Ignoring the seller side of the marketplace when proposing ranking changes.
- Not defining a metric to measure whether the fix worked.
Likely follow-up questions
- How would you test this change before a full rollout?
- How would you handle seller pushback on ranking changes?
- What would you prioritize first with limited engineering resources?
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More questions from Flipkart
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop