Product design question

How would you improve Flipkart?

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What this question tests

Product improvement for a major e-commerce platform: identifying a real friction point in a well-known app and proposing a targeted fix.

How to approach it

  1. Identify a specific area to improve, such as product discovery, search relevance, or post-purchase delivery tracking.
  2. Diagnose the pain point, like search results showing irrelevant or out-of-stock items frequently.
  3. Propose a concrete fix, like improved search ranking that deprioritizes out-of-stock items and highlights higher-rated sellers.
  4. Consider trade-offs, since Flipkart's marketplace model means sellers may push back on ranking changes affecting their visibility.
  5. Define success as improved search-to-purchase conversion rate and reduced search abandonment.

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