Product design question

How would you improve LinkedIn?

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What this question tests

Tests basic product sense on a familiar platform, picking one specific LinkedIn pain point over a generic feature list.

How to approach it

  1. Clarify scope: default to the core content and networking experience for job-seeking and career-building professionals.
  2. Segment users: active job seekers, passive networkers who post occasionally, and recruiters, since needs differ sharply.
  3. Pick one pain point: the feed mixes low-signal engagement content (reposted motivational quotes) with genuinely useful professional updates, making it hard to find value quickly.
  4. Propose a solution: a feed control letting users weight toward their network's direct updates (new roles, articles, projects) over broadly viral engagement-bait content.
  5. Address the trade-off: reducing viral content could lower overall session time, so pilot as an opt-in toggle rather than a default change.
  6. Define success: session satisfaction (post-session survey) and return visit rate among users who enable the control.

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