Product design question
How would you improve LinkedIn?
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Tests basic product sense on a familiar platform, picking one specific LinkedIn pain point over a generic feature list.
How to approach it
- Clarify scope: default to the core content and networking experience for job-seeking and career-building professionals.
- Segment users: active job seekers, passive networkers who post occasionally, and recruiters, since needs differ sharply.
- Pick one pain point: the feed mixes low-signal engagement content (reposted motivational quotes) with genuinely useful professional updates, making it hard to find value quickly.
- Propose a solution: a feed control letting users weight toward their network's direct updates (new roles, articles, projects) over broadly viral engagement-bait content.
- Address the trade-off: reducing viral content could lower overall session time, so pilot as an opt-in toggle rather than a default change.
- Define success: session satisfaction (post-session survey) and return visit rate among users who enable the control.
What a strong answer includes
- Picks one specific, common complaint, feed content quality, rather than listing generic ideas like better UI.
- Proposes a concrete, opt-in mechanism rather than forcing an algorithm change on all users.
- Addresses the business trade-off, session time, honestly rather than ignoring it.
- Defines success with both a satisfaction and a retention metric, not just adoption of the toggle.
Common mistakes
- Suggesting generic improvements (dark mode, better search) unrelated to the platform's actual core tension.
- Ignoring that LinkedIn's business model depends on engagement, proposing a change that could hurt it without a plan to measure trade-offs.
Likely follow-up questions
- How would you prevent this control from just becoming an unused settings-page feature?
- How would you measure quality of content, not just volume?
More product design questions
- How would you improve Linkedin jobs?LinkedIn · Product design · Easy
- How would you improve the sign up process for LinkedIn?LinkedIn · Product design · Easy
- Design a referral system for a grocery app.Google · Product design · Medium
- How will you improve engagement on LinkedIn?LinkedIn · Product design · Easy
- How can the retention rate be increased on a web/mobile job portal app?LinkedIn · Product design · Easy
- You have decided to build the feature 'Sharing recommendations' for Netflix. What happens next?LinkedIn · Product design · Medium
More questions from LinkedIn
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop