Product design question
How would you improve LinkedIn Groups?
- Product design
- Easy
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What this question tests
Tests product improvement thinking for a community feature within a professional network, balancing professional tone with genuine engagement.
How to approach it
- Define the core user: professionals seeking industry specific discussion and networking beyond their immediate connections.
- Identify the current gap: Groups often feel stale, with low quality or promotional content crowding out genuine discussion.
- Propose a targeted improvement, such as better content moderation tools and topic based discovery to surface more relevant, active groups.
- Address the engagement loop: notifications and curated digest content to bring members back rather than relying on passive browsing.
- Define success: weekly active group posters and post quality, measured by genuine engagement versus spam reports.
- State the assumption about whether the focus is discovery of new groups or engagement within existing ones.
What a strong answer includes
- Identifies a specific gap, low quality or promotional posts crowding genuine discussion, and proposes stronger moderation and content quality signals.
- Proposes topic based discovery improvements, surfacing active, relevant groups instead of relying on members to search manually, given LinkedIn's rich professional data.
- Adds a curated digest notification highlighting the most valuable discussion in a member's groups, driving return visits without notification fatigue.
- Sets a measurable goal, for example a stated increase in weekly active posters per group alongside a decrease in spam or promotional reports.
Common mistakes
- Proposing generic engagement tactics like more notifications without addressing the underlying content quality problem in Groups.
- Ignoring discovery, since many professionals never find relevant groups in the first place due to weak search and recommendation.
Likely follow-up questions
- How would you balance more notifications against notification fatigue?
- How would you measure whether a group's content quality actually improved?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop