Product design question
How would you improve LinkedIn messenger?
- Product design
- Easy
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What this question tests
Product sense for a professional-context messaging tool, distinct from consumer chat apps.
How to approach it
- Define the user: a professional using LinkedIn messenger for networking, recruiting, or sales outreach, not casual chat.
- Identify the pain point: high volume of low-quality cold outreach messages makes the inbox feel like spam, reducing response rates.
- Prioritize inbox quality over new chat features, since trust in the inbox is what drives usage for professional messaging.
- Propose a solution: a smarter message filtering/prioritization system that surfaces warm, relevant messages (mutual connections, shared context) above cold outreach.
- Add a lightweight response-intent signal, like a quick 'interested/not now' reply option, to reduce friction for recipients.
- Define success metrics: response rate to first messages and reduction in reported spam/cold outreach complaints.
What a strong answer includes
- Identifies inbox quality, not feature richness, as the real problem for a professional messaging product.
- Proposes a concrete prioritization mechanism using existing LinkedIn signals like mutual connections and shared groups.
- Gives an illustrative metric, e.g. raising first-message response rate from 20% to 30%, marked as an assumption.
- Adds a low-friction reply option, recognizing recipients often ignore rather than reject unwanted messages.
Common mistakes
- Proposing consumer-chat features like stickers or reactions that don't fit LinkedIn's professional context.
- Ignoring the spam and cold-outreach problem that dominates the real user pain point.
Likely follow-up questions
- How would you filter without hiding genuinely valuable cold outreach?
- How would you measure message quality, not just volume?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop