Product design question

How would you improve the Amazon Kindle Direct Publishing?

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What this question tests

Product improvement thinking for a real self-publishing platform, balancing author discoverability and reader trust.

How to approach it

  1. Clarify: assume the goal is improving the author experience or discoverability, or reader trust in independently published content.
  2. Identify the author's top pain point: discoverability is hard for new or unknown authors buried under a massive self-published catalog.
  3. Identify the reader's pain point: quality variance makes it hard to trust an unknown indie title, a related problem worth naming.
  4. Prioritize discoverability, since author retention depends on earning meaningful sales, and the platform's incentive is a healthy long-tail catalog.
  5. Propose better sub-genre tagging and a 'readers also enjoyed' recommendation tuned for indie titles, plus clearer author-facing sales analytics.
  6. Define success as median sales for new or unranked authors in their first 90 days and category-page click-through to purchase.

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