Product design question
How would you improve the Amazon Kindle Direct Publishing?
- Amazon
- Product design
- Medium
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Product improvement thinking for a real self-publishing platform, balancing author discoverability and reader trust.
How to approach it
- Clarify: assume the goal is improving the author experience or discoverability, or reader trust in independently published content.
- Identify the author's top pain point: discoverability is hard for new or unknown authors buried under a massive self-published catalog.
- Identify the reader's pain point: quality variance makes it hard to trust an unknown indie title, a related problem worth naming.
- Prioritize discoverability, since author retention depends on earning meaningful sales, and the platform's incentive is a healthy long-tail catalog.
- Propose better sub-genre tagging and a 'readers also enjoyed' recommendation tuned for indie titles, plus clearer author-facing sales analytics.
- Define success as median sales for new or unranked authors in their first 90 days and category-page click-through to purchase.
What a strong answer includes
- Names the well-known, real pain point for indie authors, discoverability in an oversaturated catalog, rather than generic 'improve the platform.'
- Distinguishes author-side and reader-side problems explicitly, showing the two-sided nature of the marketplace.
- Picks a metric, median new-author sales, that specifically measures whether the long tail is being served, not just top-seller performance.
Common mistakes
- Proposing changes that only benefit already-successful top authors, ignoring the long-tail discoverability problem core to the platform's value.
- Giving no author-facing analytics or tools angle, an important lever for author retention.
Likely follow-up questions
- How would you avoid gaming of the new discoverability algorithm?
- How would you balance surfacing new authors against reader trust in quality?
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More questions from Amazon
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop