Product design question

How would you improve the LinkedIn user profile page?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

Start a mock interview on this question · Mock interview from a job description

What this question tests

Product improvement thinking on a page you likely use, checking whether you can find a real pain point instead of listing cosmetic tweaks.

How to approach it

  1. State the profile page's two audiences: the owner curating their identity and recruiters or connections viewing it, since improvements differ by audience.
  2. Identify a concrete pain point: profiles read as static resumes, giving recruiters little signal on current availability or real skills.
  3. Prioritize the recruiter-facing use case, since profile views are a major driver of LinkedIn's recruiting revenue.
  4. Propose a feature: a verified 'skills in practice' section showing recent project outcomes or endorsements tied to specific work, not just a skill tag list.
  5. Address the owner's incentive to update it, add a prompt nudging users to refresh stale sections after a job change is detected.
  6. Define success as increased recruiter InMail response rate or profile completion rate after the change.

What a strong answer includes

Common mistakes

Likely follow-up questions

More product design questions

More questions from LinkedIn

Learn the skill behind it

Chapters of the AI PM course that teach what this question tests.

Preparing for a specific role?

Book summaries for this kind of question

Browse all 4,000+ questions in the bank