Product design question
How would you improve the LinkedIn user profile page?
- Product design
- Easy
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What this question tests
Product improvement thinking on a page you likely use, checking whether you can find a real pain point instead of listing cosmetic tweaks.
How to approach it
- State the profile page's two audiences: the owner curating their identity and recruiters or connections viewing it, since improvements differ by audience.
- Identify a concrete pain point: profiles read as static resumes, giving recruiters little signal on current availability or real skills.
- Prioritize the recruiter-facing use case, since profile views are a major driver of LinkedIn's recruiting revenue.
- Propose a feature: a verified 'skills in practice' section showing recent project outcomes or endorsements tied to specific work, not just a skill tag list.
- Address the owner's incentive to update it, add a prompt nudging users to refresh stale sections after a job change is detected.
- Define success as increased recruiter InMail response rate or profile completion rate after the change.
What a strong answer includes
- Picks the recruiter side as the higher-leverage audience and ties it to LinkedIn's actual revenue model, not just user delight.
- Proposes a specific mechanism, verified project outcomes, rather than a vague 'make it more engaging' idea.
- Addresses the update problem, since stale profiles are the root cause of most complaints about the page.
Common mistakes
- Suggesting purely cosmetic changes like new themes or fonts with no tie to a business or user outcome.
- Ignoring that most users never update their profile, so any feature must solve for staleness.
Likely follow-up questions
- How would you get users to keep this section updated over time?
- How would you measure whether recruiters actually trust this new section more?
More product design questions
- How would you improve Linkedin jobs?LinkedIn · Product design · Easy
- How would you improve the sign up process for LinkedIn?LinkedIn · Product design · Easy
- Design a referral system for a grocery app.Google · Product design · Medium
- How will you improve engagement on LinkedIn?LinkedIn · Product design · Easy
- How can the retention rate be increased on a web/mobile job portal app?LinkedIn · Product design · Easy
- You have decided to build the feature 'Sharing recommendations' for Netflix. What happens next?LinkedIn · Product design · Medium
More questions from LinkedIn
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop