Product design question
How would you validate your product design?
- Amazon
- Product design
- Easy
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What this question tests
Understanding of validation methods and when to use qualitative versus quantitative approaches before and after building.
How to approach it
- Clarify the stage: pre build concept validation versus post launch design validation, since methods differ.
- Pre build: use qualitative methods like 5 to 8 user interviews and a clickable prototype tested with think aloud usability sessions.
- Pre launch: run a smaller quantitative test, an unmoderated usability test measuring task completion rate and time on task.
- Post launch: run an A/B test comparing the new design against the control on a clear metric, like conversion rate.
- State the sample size logic briefly, for example a usability test needs only 5 to 8 users to catch most major issues.
- Define what validated means: a statistically significant lift on the target metric, or a clear qualitative signal of reduced confusion.
What a strong answer includes
- Separates validation methods by stage, concept, pre launch, post launch, rather than giving one generic answer.
- Cites a real, known UX research heuristic, like 5 users catching roughly 85 percent of usability issues.
- Names a specific quantitative metric to validate against, like conversion rate or task completion rate.
- Notes the trade off between speed, qualitative and fast, and confidence, quantitative but slower.
Common mistakes
- Only mentioning A/B testing without acknowledging it requires a built product and traffic.
- Giving no sample size or statistical reasoning, making the validation sound hand wavy.
Likely follow-up questions
- How would you validate a design change with too little traffic for a reliable A/B test?
- What would you do if qualitative feedback and quantitative data disagreed?
More product design questions
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- Design a loyalty program for a search engine that's competing with Google & Bing.Google · Product design · Hard
- For a retail store, users are frequently complaining about long queues during check out. What strategy would you use to improve the experience in the short term and long term?Shopify · Product design · Medium
- Give an example of a badly designed product.Adobe · Product design · Easy
- Design a library for the future.Spotify · Product design · Hard
- Explain some new Alexa Skillsets you would roll out and why.Amazon · Product design · Medium
More questions from Amazon
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop