Strategy question
If you are a product manager at Google's food delivery service, how will you increase the market share?
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What this question tests
Competitive growth strategy in a market with an established incumbent, requiring a differentiated angle rather than copying the leader.
How to approach it
- Clarify the competitive landscape: an incumbent likely already has strong restaurant partnerships and delivery logistics in this market.
- Assess Google's actual advantage: massive search and Maps distribution, giving visibility into local restaurant search intent that competitors lack.
- Identify the wedge: integrate ordering directly into Search and Maps at the moment of intent, reducing the need to open a separate app.
- Propose a specific tactic: zero-commission or lower-fee onboarding for restaurants to build supply quickly against an entrenched incumbent's existing take rate.
- Address logistics: partner with existing delivery networks rather than building a fleet from scratch, given the incumbent's logistics head start.
- Success metric: order conversion rate from Search and Maps intent, and restaurant partner growth rate versus the incumbent's take rate.
What a strong answer includes
- Grounds the strategy in Google's real distribution advantage, Search and Maps intent capture, rather than trying to out-execute an incumbent's existing delivery network.
- Proposes a specific competitive tactic, lower fees to win restaurant supply, a realistic lever against an entrenched incumbent's take rate.
- Recommends partnering rather than building logistics from scratch, a pragmatic way to close the incumbent's operational head start faster.
Common mistakes
- Proposing to build a delivery fleet from scratch with no acknowledgment of the incumbent's logistics head start.
- No use of Google's actual distribution advantage through Search and Maps.
- Vague growth tactic like better marketing with no specific mechanism.
Likely follow-up questions
- How would you convince restaurants to switch from an entrenched incumbent's platform?
- What would you do if the incumbent responds by cutting their own fees?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop