Strategy question
If you are CEO of Uber, what should you do next?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Tests broad strategic prioritization under a CEO framing, requiring one clear theme rather than a laundry list, and a defended trade-off.
How to approach it
- Clarify the time horizon, next quarter versus next three years, since the priority differs.
- Scan the landscape: ride-hailing margin pressure, Uber Eats growth, freight, and autonomous vehicle partnerships.
- Pick one priority, such as deepening Uber One membership to raise retention and cross-sell between Rides and Eats.
- Justify the choice against competitive context, Lyft on rides, DoorDash on delivery.
- Lay out execution: expand One perks, bundle pricing, and cross-promote across verticals.
- Define success as multi-service usage rate and churn reduction among members.
What a strong answer includes
- Picks one clear priority instead of listing five unrelated bets.
- Ties the choice to Uber's real structural advantage, being a multi-vertical platform, rather than a generic trend.
- Uses illustrative numbers as assumptions: assume One members churn 30% less than non-members.
- Names the main risk, membership cost eating into take-rate margin, and addresses it directly.
Common mistakes
- Answering with a generic list of buzzwords like AI or autonomous driving with no depth.
- Ignoring Uber's actual current financial position and profitability focus.
- Not committing to one clear priority.
Likely follow-up questions
- How do you defend this against a competing priority like AV investment?
- What would make you change course in six months?
- How do you sequence this against cost discipline?
More strategy questions
- Should Uber Eats be a different app from Uber Rides?Lyft · Strategy · Hard
- Lyft wants to enter the Indian market. What should be the strategy?Lyft · Strategy · Hard
- You own 6 pizza shops in the city and want to improve revenue. Do you develop a mobile app or use Uber Eats?Lyft · Strategy · Hard
- How would you acquire more users for Uber?Lyft · Strategy · Easy
- Lyft wants to add Shared Saving rides. What factors will you consider to determine riders' willingness to pay? What experiments will you run to test your assumptions?Lyft · Strategy · Hard
- Launch Uber in a new city.Swiggy · Strategy · Medium
More questions from these companies
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop