Product design question

If you were to join LinkedIn today, what feature would you build that can enhance the worldwide workforce?

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What this question tests

Tests product sense for a broad, global-scale opportunity, requiring the candidate to narrow scope to a real underserved segment.

How to approach it

  1. Narrow worldwide workforce to a specific segment, informal or gig workers, or workers in emerging markets without formal resumes.
  2. Identify the pain point: these workers lack a way to build credible work history on LinkedIn without traditional employer records.
  3. Propose a verified skills and gig history profile module where past clients or employers can attest to specific completed work.
  4. Prioritize by reach, emerging markets like India, Southeast Asia and Africa, LinkedIn's largest growth pool of underrepresented workers.
  5. Define success as profile completion rate for this segment, employer response rate to these profiles, and new-market signup activation.

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