Product design question

Imagine you’re the growth PM at LinkedIn. How would you design a business-to-business growth strategy?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Growth strategy for a B2B motion inside a primarily B2C-feeling product, and understanding LinkedIn's actual revenue mix.

Clarify which B2B line: Talent Solutions (recruiting), Marketing Solutions (ads), Sales Navigator, or LinkedIn Learning for teams.
Identify the buyer versus the user, since in B2B the economic buyer (HR or sales leader) differs from the daily user (recruiter or rep).
Map the funnel: awareness among decision-makers, trial or pilot with a team, expansion across the org.
Propose growth levers: a self-serve trial for small teams, case studies targeting VP-level buyers, and in-product upsell prompts for free users hitting limits.
Prioritize expansion within existing accounts, since B2B growth often comes more from seat expansion than new-logo acquisition.
Define metrics, such as net revenue retention, seats per account, and trial-to-paid conversion.

Picks one concrete B2B line, like Talent Solutions, rather than speaking about 'B2B' abstractly.
Separates buyer and user personas and designs different messaging for each.
Uses LinkedIn's unique asset, its member graph and company pages, as a growth lever, like showing hiring managers warm-network candidates.
Prioritizes account expansion (more seats, more products) over pure new-logo growth, citing it as typically more efficient.
Proposes a measurable pilot before a full rollout of a new self-serve tier.

Treating B2B growth the same as B2C growth (virality, referrals) without addressing the buyer/user split.
Not naming which LinkedIn product line the strategy applies to.

Chapters of the AI PM course that teach what this question tests.