Product design question
One of Linkedin's main revenue drivers is the Recruiter solution where recruiters can send InMail and reach out to Linkedin users. Linkedin is thinking about launching a downgraded version of this product for India where recruiters can only find/touch base with Linkedin users who are based in India. How would you build this new product?
- Product design
- Hard
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What this question tests
Tests scoping a smaller regional product variant while preserving the core value proposition and revenue model.
How to approach it
- Confirm the ask: recruiters can search and contact only India-based LinkedIn members, likely at a lower price than full Recruiter.
- Segment on SMB and startup recruiters in India who can't afford full Recruiter Corporate today.
- Identify the pain point: full Recruiter is priced for global reach these recruiters don't need, pricing them out entirely.
- Design it as narrower search filters, India-only, a lower InMail cap, and a fraction of global Recruiter's price, with the core InMail and search UX unchanged.
- Define success as new-to-Recruiter conversion from this segment, InMail response rate, and upgrade rate to full Recruiter over time.
What a strong answer includes
- Treats this as a pricing and packaging problem, same core product with narrower scope, rather than inventing new features.
- Names the upsell path to global Recruiter as the real long-term revenue goal for this product.
- Flags the risk of cannibalizing existing full-price India subscribers and addresses it directly.
Common mistakes
- Over-engineering new features instead of recognizing this is a scoped, lower-priced variant of an existing product.
- Ignoring the cannibalization risk to full-Recruiter sales already happening in India.
Likely follow-up questions
- How do you prevent this from cannibalizing full Recruiter sales in India?
- What price would you set, and how would you test it?
More product design questions
- How would you improve Linkedin jobs?LinkedIn · Product design · Easy
- How would you improve the sign up process for LinkedIn?LinkedIn · Product design · Easy
- Design a referral system for a grocery app.Google · Product design · Medium
- How will you improve engagement on LinkedIn?LinkedIn · Product design · Easy
- How can the retention rate be increased on a web/mobile job portal app?LinkedIn · Product design · Easy
- You have decided to build the feature 'Sharing recommendations' for Netflix. What happens next?LinkedIn · Product design · Medium
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop