Product design question
Pick a non-technical product you use. Why do you like it and why don't you like it? How will you improve it?
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Applied product sense on something personal and everyday, showing critical thinking extends beyond software.
How to approach it
- Pick a real, specific everyday product, for example a coffee maker, a physical planner, or a transit card system.
- State what you like: name the specific design choice that works well and why, for example a single-button interface reduces friction.
- State what you dislike: name a specific, real frustration, not a generic complaint.
- Propose one concrete improvement targeting that frustration, with a rough mechanism for how it would work.
- Consider the trade-off of your fix, for example added cost or complexity versus the friction it removes.
- Define what 'better' would look like measurably, for example less time spent on the task or fewer repeat purchases needed.
What a strong answer includes
- Chooses a genuinely non-technical, everyday product, showing product thinking applies broadly, not just to software.
- Gives a specific, well-observed likes-and-dislikes pair rather than generic praise or complaint.
- The proposed fix is concrete and mechanistically plausible, not hand-wavy.
Common mistakes
- Picking a tech product by accident, like an app, missing the non-technical constraint.
- Giving only surface-level opinions with no proposed improvement.
Likely follow-up questions
- How would you validate that your fix actually solves the problem for other users too?
- What trade-off would your fix introduce?
More product design questions
- How would you improve Linkedin jobs?LinkedIn · Product design · Easy
- How would you improve the sign up process for LinkedIn?LinkedIn · Product design · Easy
- Design a referral system for a grocery app.Google · Product design · Medium
- How will you improve engagement on LinkedIn?LinkedIn · Product design · Easy
- How can the retention rate be increased on a web/mobile job portal app?LinkedIn · Product design · Easy
- You have decided to build the feature 'Sharing recommendations' for Netflix. What happens next?LinkedIn · Product design · Medium
More questions from LinkedIn
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop