Product design question
Redesign Amazon home page for the great Indian festival season sale. What are the key metrics you will track?
- Amazon
- Product design
- Medium
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What this question tests
Product design under a high stakes seasonal event: can you redesign a homepage for peak conversion while tracking the right metrics under time pressure.
How to approach it
- State the goal: maximize discovery and conversion during a short, extremely high traffic sale window, where speed and clarity matter more than experimentation.
- Identify what changes: prominent deal categories, countdown urgency elements, and personalized deal recommendations based on past browsing and purchase history.
- Prioritize page load speed and mobile experience, since festival sale traffic skews heavily toward mobile and slow pages directly kill conversion at scale.
- Design the layout: hero banner with top category deals, a personalized deals rail, and a simplified path to cart to reduce clicks during high intent moments.
- Plan for load testing and a fallback simplified page in case of traffic spikes overwhelming the primary design.
- Define key metrics to track: conversion rate, average order value, page load time under peak load, and cart abandonment rate.
What a strong answer includes
- Treats page load speed and mobile performance as core design decisions, not afterthoughts, which matters enormously at this traffic scale.
- Plans for a load fallback, showing operational awareness beyond just visual design.
- Names four specific, business relevant metrics rather than a vague success will be measured statement.
Common mistakes
- Focusing only on visual redesign while ignoring performance under extreme peak traffic.
- Naming only conversion rate and ignoring cart abandonment or load time, both critical during a sale.
Likely follow-up questions
- How would you personalize the homepage without slowing down page load?
- What would you monitor in real time during the sale to catch problems early?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop