Product design question

Should Twitter build Stories?

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What this question tests

Strategic product judgment: deciding whether to build a competitor feature based on user need and company fit, not just copying.

How to approach it

  1. Clarify the specific job Stories would do for Twitter users versus what Fleets or the timeline already do.
  2. Identify the target segment: casual posters intimidated by permanent public tweets.
  3. Weigh evidence: Twitter's earlier Fleets attempt was discontinued due to low usage, which is relevant context.
  4. Decide based on whether ephemeral content fits Twitter's real time, public conversation identity.
  5. If building, propose a narrow test rather than a full rollout, given the prior failed attempt.
  6. Define success with a clear bar, such as daily story creators as a percent of daily active users.

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