Product design question
Should Twitter build Stories?
- Product design
- Hard
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What this question tests
Strategic product judgment: deciding whether to build a competitor feature based on user need and company fit, not just copying.
How to approach it
- Clarify the specific job Stories would do for Twitter users versus what Fleets or the timeline already do.
- Identify the target segment: casual posters intimidated by permanent public tweets.
- Weigh evidence: Twitter's earlier Fleets attempt was discontinued due to low usage, which is relevant context.
- Decide based on whether ephemeral content fits Twitter's real time, public conversation identity.
- If building, propose a narrow test rather than a full rollout, given the prior failed attempt.
- Define success with a clear bar, such as daily story creators as a percent of daily active users.
What a strong answer includes
- Uses the known fact that Twitter already tried and shut down Fleets as key evidence in the recommendation.
- Makes an actual recommendation, not just listing pros and cons with no conclusion.
- Sets a specific bar for success, like 5 percent of daily actives creating a story weekly, to judge if it should continue.
- Considers whether Stories fits Twitter's identity as public, permanent conversation rather than ephemeral sharing.
Common mistakes
- Ignores that Twitter already tried this format and it failed.
- Gives a wishy washy answer with no clear yes or no recommendation.
Likely follow-up questions
- Why do you think Fleets failed where Instagram Stories succeeded?
- What would you change about the format to avoid repeating that failure?
- How would you measure this differently from Instagram given Twitter's public nature?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop