Strategy question
Suppose you are the PM at Uber Eats and a recent survey results in a data that majority of users want a functionality through which they can order "X" from Restaurant A and "Y" from Restaurant B in a single order. As a PM will you implement such a functionality? If yes how will you go about it?
- Uber
- Strategy
- Hard
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What this question tests
Strategic prioritization: validating user demand against operational feasibility before committing to build.
How to approach it
- Clarify the ask: combining items from multiple restaurants into a single delivery order, which sounds simple to users but is operationally complex.
- Assess feasibility: this requires either one courier visiting multiple restaurants sequentially or splitting into multiple deliveries with coordinated arrival.
- Weigh the trade-off: longer delivery times and higher courier costs against the added convenience and potential order value increase.
- Recommend piloting in dense urban areas first, where restaurant proximity makes multi-stop pickup more feasible and cost-effective.
- Define a validation metric before full build: whether pilot users show higher order frequency or basket size, justifying the added operational cost.
- Set guardrails: delivery time and food quality (temperature) shouldn't degrade meaningfully versus single-restaurant orders.
What a strong answer includes
- Explicitly weighs the operational cost (courier routing, delivery time) against user convenience, not just saying yes because users asked.
- Proposes a geography-limited pilot, showing pragmatic risk management before a full rollout.
- Gives an illustrative metric, e.g. a 15% basket size increase needed to offset added delivery cost, marked as an assumption.
- Flags food quality and temperature risk as a guardrail specific to multi-stop delivery.
Common mistakes
- Saying yes simply because users requested it, without validating operational feasibility or cost.
- Ignoring the food quality risk introduced by longer, multi-stop delivery routes.
Likely follow-up questions
- How would you price this feature given the added delivery cost?
- What would make you decide not to build this at all?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop