Product design question
Tell me about a time when you had to come up with an innovative solution.
- Amazon
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Behavioral: demonstrating creative problem-solving with a concrete, structured story in STAR order.
How to approach it
- Set the Situation: describe the problem that had no obvious existing solution.
- Explain the Task: what outcome you were responsible for delivering.
- Describe the Action: the specific innovative approach you took, and why it was non-obvious.
- State the Result: the measurable outcome, ideally with a number like time saved or adoption achieved.
- Reflect briefly on why this required genuine innovation rather than just following a standard playbook.
What a strong answer includes
- Picks a story where the solution was genuinely non-obvious, not just 'I followed best practice.'
- Explains the reasoning behind the creative leap, showing how you connected disparate ideas or constraints.
- Quantifies the result clearly, e.g. reduced a process from two weeks to two days.
- Shows awareness of the risk taken, since innovative solutions aren't always guaranteed to work.
Common mistakes
- Describing a standard solution and labeling it 'innovative' without real novelty.
- No measurable result to show the impact of the solution.
- Taking full individual credit with no mention of team collaboration.
Likely follow-up questions
- What was the biggest risk in trying this new approach?
- How did your team react to the unconventional idea initially?
- Would you take the same approach again, or do it differently?
More product design questions
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- Design a loyalty program for a search engine that's competing with Google & Bing.Google · Product design · Hard
- For a retail store, users are frequently complaining about long queues during check out. What strategy would you use to improve the experience in the short term and long term?Shopify · Product design · Medium
- Give an example of a badly designed product.Adobe · Product design · Easy
- Design a library for the future.Spotify · Product design · Hard
- Explain some new Alexa Skillsets you would roll out and why.Amazon · Product design · Medium
More questions from Amazon
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop